|Home » Files » Volume 2, Number 1, 2015 » Kompantseva, L.|
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Abstract. Net-Centricity is a meaningful cognitive-pragmatic marker of modern global communications; it stipulates for decentralisation and acceleration of information circulation as well as for agility of decision elaboration and decision-making; it also improves the passage of communicative flows by creating the branched networks regardless of their geographical distance. Web-based social networking is just one of the manifestations of the net-centricity of the modern world. In the 21st century the classical science’s postulates (simplicity, stability, determinancy) were replaced by postulates associated with "non-linear" thinking (disequilibrium, instability, irreversibility). This phenomenon became the basis for the further development of the idea of interdisciplinarity as a poli-, multi-, trans-paradigmality (an activity at the intersection of sciences that stipulates the use of methods and correlation of the results of several branches of scientific knowledge) as well as meta-paradigmality (creation of comprehensive, unifying doctrine capable to replace the research areas’ confrontation by their synthesis). Exploring social network as a self-organizing system capable to affect the conceptual world view of the national and international community, involves the transfer of interdisciplinarity into scientific research. This fact contributed to the determination of three areas of social networks research: analytical capacity of social networking, network landscape of the Internet, e-communities. Mobilization ability as a basic parameter of social networks, which should be studied within interdisciplinary paradigmб is regarded as an establishment of communications entailing public interest and potentially capable to foster collective actions in the real space. Some mobilization ability parameters are illocutionary settings for social networks` visitors to inform and to communicate; shaping the world view through the system of filters; the principle of relevance; strengthening the dialogue; use of social networks as a research platform and so on. Mobilization ability of network communications has led to global challenges. Their study is only possible within interdisciplinary paradigm: the loss of control over communicative space, blurring authority; revolution of stakeholders; potential globalization of local problems and crises; resistance at the concepts` level.
Keywords: web-wave, net-centricity, mobilization capability, social networks, transfer of interdisciplinarity, trans-paradigmality.
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