East European Journal of Psycholinguistics ISSN 2313-2116 
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Adamchuk, I. Models of Individual Verbal Assertive Behavior
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Abstract. The problem of individual assertiveness is increasingly attracting attention of scientists, because this personal quality allows defining human limits to form one’s confidence, responsibility, and preserve freedom. The importance of this personality feature for his/her functioning in human society, on the one hand, and insufficient development of this category in psychological literature on the other, determines the relevance of research. The results of theoretical analysis of personal assertiveness psychological manifestation, in particular, through verbal means, are presented in the article. Operationalization of the theoretical concept of individual assertiveness and its conceptual limits are determined. Models of verbal assertive behavior in problem situations are pointed out, five stages of its implementation are singled out and its key characteristics are identified.

Keywords: assertiveness, communication, behavior, verbal influence.

Category: Adamchuk, I. | Added by: Serge
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