East European Journal of Psycholinguistics ISSN 2313-2116 
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Dyachuk, N. Frame Analysis of Political Texts
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Abstract. The article outlines the study of political texts from psycholinguistic perspectives. The research generalizes and empirically verifies a psycholinguistic approach to the study of political discourse and focuses on frame analysis, one of the most powerful psycholinguistic techniques. Frame structure embraces conceptual components that allow accumulating information from different sources. The public speeches of two great Ukrainian and American political leaders Viktor Yushchenko and Barack Obama were the principal sources of the analysis. Frame analysis was applied to study cross-cultural peculiarities that depict national nature of two cultures. Data analysis shows that discourse of the Ukrainian leader is mostly focused on categories such as people, power, liberty. The discourse of the American leader contains categories such as economy, money, people, psychological constructs. The results show that people have become top-priority for V. Yushchenko. They are the people the Ukrainian politician addresses, believes and trusts. V. Yushchenko also carries about freedom, independence and liberty of any Ukrainian citizen. B. Obama is deeply concentrated on economy and finance of his country. It has become obvious that he is ready to implement the set of reforms for the country to thrive. The category of psychological constructs shows that the American politician is full of respect and proud for his country ant population. The radical variety of two speeches is caused by different economic conditions, values and mentality of two cultures and personal purposes and objectives of two representatives.

Keywords: frame analysis, political texts, frames (slots), political leaders, categories, prototype representatives, cross-cultural peculiarities.

Category: Dyachuk, N. | Added by: Serge
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